It is designed to facilitate collaboration between suppliers and dealers, expand market reach and ensure brand consistency and legal protection. By outlining clear expectations regarding branding, marketing guidelines, exclusivity, and territory restrictions, both parties will be protected. Key provisions in this Agreement include important legal protections related to terms of delivery, sales orders, return policies, brand guidelines, termination, intellectual property, exclusions of warranties and limitations of liability, indemnification, export compliance, and confidential information. See our blog post on Dealer Agreements for more information about this document.